Lowden

In the late 1980’s George Lowden accepted an invitation to visit the main Lowden dealer for Switzerland, Servette Music in Geneva. Upon his arrival, co-proprietor Yves Imer thanked George for coming, because some of the Lowden customers he was to meet had not realised he actually existed – they thought “George Lowden” was merely the figment of some marketing man’s imagination - a leprechaun, in fact! This served to enlighten George to the principle that an ‘information vacuum’ will always be filled – sometimes benignly, sometimes bizarrely. So, for the record, here is the complete story of George Lowden and his guitars.